Terms of Use

1. About this Website

ethicalseo.expert provides information about my consulting services, approach, experience, case studies, articles, and related topics concerning SEO, AI search, organic visibility, digital marketing, and business growth.

The Website is intended for users aged 18 or over, primarily in a professional or business context.

2. Consulting services

These Terms govern the use of this Website only.

Any consulting services I provide are subject to separate terms agreed with the client through the applicable proposal, statement of work, service agreement, or other written engagement documentation.

Submitting an enquiry, booking a discovery call, or communicating with me through the Website does not by itself create a client-consultant relationship or require either party to enter into an engagement.

I reserve the right to decline any proposed engagement.

3. Informational purposes only

The content on this Website is provided for general informational and educational purposes.

Articles, guides, case studies, examples, frameworks, commentary, and other material published on the Website are not intended to constitute advice tailored to the circumstances of a particular business.

SEO and AI search strategies should be evaluated in the context of the individual website, product, market, business objectives, technical environment, and other relevant factors.

You should not rely solely on Website content when making significant business, financial, legal, or technical decisions.

4. Results and performance

Nothing on this Website constitutes a guarantee of specific rankings, traffic levels, AI visibility, conversions, revenue, or other business outcomes.

Search engines and AI platforms use proprietary systems that change over time, and results can also be affected by factors outside my control.

Any guarantees, performance expectations, targets, or responsibilities relating to a specific consulting engagement will be governed exclusively by the terms agreed with that client.

5. Case studies and performance data

Case studies published on the Website may be anonymized to protect client confidentiality, commercially sensitive information, and the strategic methods behind the work.

Unless otherwise stated, charts and historical traffic figures presented in case studies may use data from third-party platforms such as Ahrefs.

Third-party traffic estimates are not the same as first-party analytics data and should be understood accordingly.

Case studies illustrate past work and outcomes. They do not guarantee that the same or similar results will be achieved for another website or business.

6. Intellectual property

Unless otherwise stated, the content and materials on this Website are owned by or licensed to Simon Avramidis.

This includes, without limitation:

• written content;
• articles and guides;
• case-study write-ups;
• graphics and visual materials;
• frameworks and methodologies;
• branding;
• website design elements; and
• other original materials.

You may quote reasonable, limited excerpts from publicly available content for commentary, reference, or educational purposes, provided that you clearly attribute Simon Avramidis / ethicalseo.expert and include a link to the original page where reasonably possible.

You may not reproduce, republish, distribute, sell, commercially exploit, or present substantial portions of the Website’s content as your own without prior written permission.

7. Acceptable use

You may use this Website only for lawful purposes.

You must not knowingly:

• interfere with or disrupt the operation or security of the Website;
• attempt to gain unauthorized access to the Website or its systems;
• introduce malware, malicious code, or harmful technologies;
• use the Website in connection with unlawful, fraudulent, or abusive activity;
• impersonate another person or misrepresent your identity when contacting me; or
• use Website content in a manner that infringes intellectual-property rights or applicable law.

8. Third-party websites and services

The Website may contain links to or integrations with third-party websites and services, including scheduling platforms, analytics providers, social networks, and other external resources.

These services are operated independently and are subject to their own terms, privacy practices, availability, and policies.

I am not responsible for the content, security, availability, accuracy, or practices of third-party websites or services.

A link to a third-party website does not necessarily constitute an endorsement.

9. Newsletter and communications

If newsletter subscriptions or similar communications are offered, you may choose to provide your email address to receive them.

You can unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting me directly.

The collection and use of personal information is described separately in the Website’s Privacy & Cookie Policy.

10. Website availability and accuracy

I aim to keep the Website accurate, useful, secure, and available, but I do not guarantee that it will always be uninterrupted, error-free, complete, or current.

SEO, AI search, digital platforms, technologies, regulations, and industry practices change frequently. Website content may therefore become outdated over time.

I may modify, update, suspend, restrict, or remove any part of the Website at any time without prior notice.

11. Limitation of liability

To the maximum extent permitted by applicable law, I will not be liable for indirect, incidental, consequential, or business losses arising from or related to:

• use of or reliance on Website content;
• inability to access or use the Website;
• errors, omissions, or outdated information;
• third-party websites or services;
• technical interruptions or security incidents outside my reasonable control; or
• business decisions made on the basis of general information published on the Website.

Nothing in these Terms excludes or limits liability where doing so would be prohibited by applicable law.

12. Privacy and cookies

Your use of the Website may involve the processing of personal data and the use of cookies or similar technologies.

Information about how personal data is collected, used, stored, and protected is provided in the Website’s Privacy & Cookie Policy and through the Website’s cookie consent interface where applicable.

13. Changes to these Terms

I may update these Terms from time to time to reflect changes to the Website, my services, applicable law, or business practices.

The latest version will always be published on this page together with the date it was last updated.

Your continued use of the Website after an updated version is published constitutes acceptance of the revised Terms to the extent permitted by law.

14. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions will continue in effect.

15. Governing law and jurisdiction

These Terms are governed by the laws of the Republic of Cyprus.

Subject to any mandatory rights or jurisdictional rules that cannot lawfully be excluded, disputes arising in connection with these Terms or the use of this Website shall be subject to the jurisdiction of the courts of Cyprus.

16. Contact information