My services
Ethical SEO & AI Search Services
I help mission-driven companies that solve real problems and create genuine value achieve sustainable organic growth through a product-led approach to SEO and AI search, grounded in ethical principles.
Ethical SEO and AI search consulting built on technical expertise,
product-led thinking, and sustainable growth.
How I work
A clear process from strategy to refinement.
01Research, analysis and strategy
Understand the business, market, competitors, product, website, search demand, performance, and constraints before deciding what to prioritize.
02Optimization and growth
Support the technical, on-page, content, and authority work most likely to improve the product and create sustainable organic growth.
03Measurement, evaluation and refinement
Evaluate outcomes, validate assumptions, identify new opportunities and constraints, and continuously refine priorities.
Technical expertise · Product-led thinking · Sustainable growth
Services overview
The right work, in the right order.
Each engagement is shaped around the product, market, technical foundations, team, and business priorities, with SEO and AI search treated as part of the same organic visibility strategy.
SEO audit
I take a holistic view of the business, market, competitors, website, technical foundations, content, and organic performance to identify what is limiting growth and where the strongest opportunities are. The result is a prioritized roadmap focused on the work most likely to improve visibility across traditional and AI search.
Keyword research
I go beyond search volume to understand demand, intent, topics, and the questions your audience is actually asking. That research is mapped to your products, services, audiences, and commercial priorities to uncover page, content, and growth opportunities that make sense for the business.
Technical SEO
I identify and prioritize the technical issues that limit discoverability, scalability, and performance, from crawling, indexation, and rendering to architecture, internal linking, and structured data. The goal is to build stronger technical foundations that make your content easier for search engines and AI platforms to access, understand, and surface.
On-page SEO
I optimize pages and templates around relevance, clarity, structure, usability, and the journeys users take through the website. The aim is to make each page more useful to people, easier for search and AI systems to understand, and better aligned with both organic visibility and conversion opportunities.
Content strategy
I build content strategies around genuine demand, product value, customer needs, and the topics where your business has something meaningful to contribute. That can include prioritization, briefs, writer guidance, content review, and optimization, with a focus on creating content worth discovering, surfacing, and citing.
Off-page SEO
I focus on building authority and stronger brand signals through relevant mentions and credible third-party signals, without manipulative link schemes or tactics that put the brand at risk. My role typically includes authority analysis, strategic direction, opportunity prioritization, and specialist-provider oversight rather than manual link building myself.
AI search (AEO/GEO/LLMO)
Search visibility now extends beyond traditional search results.
AI search is changing how people discover, research, compare, and evaluate businesses. Optimizing for it means improving how AI platforms understand your brand, products, content, and expertise so they can surface, cite, and recommend them when relevant.
I treat AEO/GEO/LLMO as extensions of strong SEO rather than separate disciplines. The same foundations still matter: technical accessibility, clear site architecture, structured data, useful content, topical authority, and credible brand signals, with additional optimization focused on how information is surfaced and how brands and products are recommended within AI-driven search experiences.
Strong SEO builds the foundation. AI search extends how that value is discovered, understood, and surfaced.
Engagement models
Three clear ways to work together.
Ongoing consulting is the primary long-term offer. Every model routes to the same 30-minute discovery call.
Audit
A defined diagnostic and strategic engagement for businesses that need clarity on issues, opportunities, and priorities before deciding what comes next.
Best suited toBusinesses that need clarity before committing to broader work.
Project
Focused consulting for a defined SEO challenge or initiative, such as a site migration, technical remediation, information architecture redesign, large-scale on-page optimization, or content strategy project.
Best suited toBusinesses with a defined SEO problem or initiative that needs specialist guidance from planning through implementation.
Ongoing consulting
Continuous prioritization, strategic guidance, implementation review, measurement, and refinement through an ongoing advisory relationship or fractional Head of SEO role.
Best suited toBusinesses that need embedded SEO and AI search expertise without a full-time hire.
How I work
A shorter roadmap that gets implemented beats a perfect audit that does not.
I work with an 80/20 mindset: identify the relatively small number of changes most likely to create the biggest impact, prioritize those first, and then move on to the lower-impact work. This keeps teams focused, makes implementation easier, and gets meaningful improvements live sooner.
That does not mean the rest gets ignored. Once the highest-impact priorities are moving, the roadmap evolves based on results, new opportunities, emerging constraints, and what the team can realistically implement.
The best recommendation is not the most complicated one. It's the one that solves the right problem and actually gets implemented.
Highest impact first. Everything else follows, in order.
A continuous cycle, not a one-off checklist.
That prioritization runs through a continuous cycle of research, optimization, measurement, and refinement. Each stage informs the next, so priorities evolve as the work progresses and new evidence becomes available.
Research, analysis and strategy
Understand the business, market, competitors, product, search demand, performance, and constraints, then align the strategy with the KPIs and business outcomes that matter most.
Optimization and growth
Support the technical, on-page, content, and authority work most likely to improve the product and increase organic visibility across traditional search and AI-driven discovery.
Measurement, evaluation and refinement
Evaluate changes in search visibility, AI visibility, traffic, and business outcomes, validate assumptions, identify new opportunities or constraints, and continuously refine what comes next.
Areas of expertise
Deep experience in complex, competitive search environments.
My deepest experience is with businesses where complex products, competitive markets, and technical decisions have a significant impact on organic growth. I also work with businesses across other industries where there is a strong strategic and ethical fit.
Education
SEO for higher education institutions, learning platforms, and education products where content, architecture, trust, and user journeys shape organic growth.
Marketplaces and directories
SEO for large, dynamic platforms where taxonomy, internal linking, indexation, scalable page architecture, and user journeys are critical to organic growth.
Finance
SEO for competitive, trust-sensitive businesses where accuracy, authority, user experience, compliance, and content quality are critical to sustainable organic growth.
I only work with businesses I am comfortable helping grow. Read more about my ethical approach and fit criteria.
Let's talk
Need clearer priorities across SEO and AI search?
Let's discuss your goals, current challenges, and the opportunities most worth pursuing.
No sales pitch. Just a focused conversation about your business and what makes sense to prioritize next.