Case studies

Selected Work

Selected work from client engagements across different industries, showing how organic visibility and traffic evolved over time.

To protect client confidentiality, commercially sensitive information, and the strategic methods behind the work, client identities and detailed strategies are not disclosed.

B2B physical security

Starting from zero organic visibility, the site grew into one of the leading brands in its vertical through a holistic strategy spanning technical and on-page SEO, content strategy, and off-page authority building.

Ahrefs average organic traffic for a B2B physical security site, close to zero until 2020, rising to a peak in early 2025 and holding through 2026

Ecommerce

Starting from zero organic visibility, the site grew into one of the leading brands in its vertical through a holistic approach combining technical and on-page SEO, content strategy, and off-page authority building.

Ahrefs average organic traffic for an ecommerce site, close to zero until 2021, climbing steeply to a peak in mid-2023 and holding well above the starting level through 2026

Financial services

A holistic strategy across technical and on-page SEO, content, and authority building helped the site become one of the strongest organic performers in its vertical. The arrow marks when my engagement ended, after which organic traffic began to decline.

Ahrefs average organic traffic for a financial services site, close to zero until 2020, climbing to a peak around 2025, with an arrow marking the end of the engagement and a decline after it

Luxury rentals

Technical and on-page optimization were enough to unlock significant organic growth, improving visibility across the most relevant search terms in the client’s market.

Ahrefs average organic traffic for a luxury rentals site, growing steadily from 2018 and reaching its highest levels in 2025 and 2026

Ecommerce

Following a full website redesign, I optimized the technical foundations and on-page SEO ahead of launch. Those changes were enough to drive sustained organic growth and secure some of the top rankings in the brand’s vertical.

Ahrefs average organic traffic for an ecommerce retailer, broadly flat until 2023, then climbing steeply and holding through 2026

Plastic surgeon

A holistic approach across technical SEO, on-page optimization, and authority building helped the site become one of the strongest organic performers in its city. The traffic collapse began after a website refresh was launched without SEO oversight, removing many of the optimizations that had driven the growth.

Important: Website refreshes, redesigns, and CMS migrations need SEO oversight. Without it, years of organic growth can be undone very quickly.

Ahrefs average organic traffic for a plastic surgery practice, growing through 2023 and 2024 to a peak marked with an arrow, followed by a sharp decline

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